Archive | 6:20 am

You know you’ve done this.

19 Aug

Last night I was being lazy, so instead of making dinner, I simply heated my oven and popped in frozen Tarte d’Alsace from Trader Joe.

(Don’t know what that is? Then keep walking… nothing to see here folks… There is NO way I’m turning you onto these because they already sell out like mad. It’s like referring someone to your dentist, only to NEVER get to book another appointment again. I’m not doing it.)

Anyway…  there I am all craving a Tarte d’Alsace, so I reach into my freezer, pull out one of the TWO boxes I have on hand (due to awesome planning), and…


There are MUSHROOMS on this box. (Not actually growing on it – just in the picture.)

But still: A Tarte d’Alsace involves three things: cheese, bacony ham, and onions. NOT mushrooms.

I study the box for a second, then check my freezer – same deal.

All of a sudden it becomes clear to me: Trader Joe’s is filming a pedestrian version of Punk’d – in which real consumers grab products from their dedicated place – only to get home and realize they have been PUNK’D.

It’s like going to the milk section, reaching for your usual suspect and getting home to realize you’ve been duped into buying soy milk.

Well, let me tell you: I can’t wait to watch that video. Or punch the jackass that moved my Tarte d’Alsaces on me.

Then we’ll see who’s been punk’d.

(As a side note, the real term for this dish in France is Tarte Flambee. And interestingly, in Germany it is know as “Flammkuchen,” which to me sounds like the translation should be “flaming koochie.” Unfortunate. Perhaps the Germans have been punk’d?)