Have you ever tried Cosi’s flatbreads? They’re essentially pizzas, but they don’t call them that. They should, because it would help set better expectations. I’m fine waiting 10 minutes for a pizza to come out of an oven; I am NOT fine waiting for a “flatbread” to be handed to me with melted cheese.
I only order a flatbread if I’ve packed an activity in my pocket – like my iPhone – so I don’t have to twiddle my thumbs waiting for it to crawl through the oven. Yesterday I ordered a pizza flatbread, tucked into a chair and amused myself while it cooked. When it was ready, the woman who presented it to me was wild with enthusiasm.
“Pepperoni! Pepperoni! Pepperoni Flatbread!” She had actually invented a SONG using my Pepperoni Flatbread as her inspiration. I will admit, it got me slightly more excited about my impending meal. Continue reading