Archive | 7:48 am

To quote a wise man: never trust a fart.

26 Feb

This is about the last existing photo of WOW chips. Lay's has done an amazing job scrubbing any reference to WOWs from the internet. That's SEO well played.

Remember when WOW potato chips came out in the late 1990s? They were the first – and to my knowledge – ONLY food to ever bear the warning that they may cause anal leakage. At the time, they were the subject of many late night jokes, and my colleague Sara dared to test the warning by consuming an entire bag in one sitting.

Her response: “Wow!”

Apparently the chip was well named and the warning well phrased. Score one for marketers AND the USDA. (Ironically, they ended up re-branding as “Ruffles Light” because they became infamous: deduct one for both marketers and Olestra.)

It got me to thinking that THAT was a good practice. Why don’t companies include warnings on any food that might spoil a date (as opposed to simply including a spoiled-by date)?

Based on the number of times the word “shart” has worked itself into a text from one of my friends (and you know who you are), I’m thinking there are PLENTY of foods (or people) that would be well-served by a cautionary label.

I won’t share the stories that accompany these foods (must protect the innocent – at least until I have a bottle of wine in me) but here’s a list that may cause disastrous results if consumed:

  • Kashi frozen pizza
  • Kashi Go Lean Crunch
  • Fiber One bars
  • Atkins diet
  • Kielbasa and sauerkraut
  • More than three diet sodas in one day

This is by no means a complete list, but it’s a starting point. In any case, don’t say you haven’t been warned. And feel free to add to this list or add your own cautionary tales – consider it an act of citizenship.