Archive | 8:23 pm

Psyche Test for the 21st Century: What your WishList Says About You.

11 Dec
Glenn Beck's Amazon WishList by NewCorpse.Com

It can't be all bad if even the crazies are doing it. Right?

It is a fact: every one of my single friends out there has contemplated creating a gift registry for herself (á la Carrie on Sex & The City) so that her friends (whose showers and weddings and births she’s celebrated) will have an opportunity to balance the scales and occasionally recognize her milestones with a little something she’d like.

Well, fortunately, Amazon has a plug-in for their website that allows customers to capture ANYTHING on the web and add it to their Amazon Wishlist. Clever, Amazon.

I’m a believer in the Wishlist. Mainly so I can track my impulses for months before pulling the trigger on a purchase, but also so that if someone is struggling to find me a gift, they can get a sense of what I’d truly appreciate.

Seems innocent enough to create such a list, but remember: your WishList (like pretty much everything online) is searchable. By potential employers.

Why would that matter, you ask? Well, a friend recently told me about a candidate his company was interviewing. She looked good on paper and everyone she had met with liked her. When it came to the final stage in the process, the VP of HR did a quick google search and landed on her Amazon WishList, which – we shall say – did not reinforce the image she had put out there during her interviews.

That got me to thinking… what does my WishList say about me? And would it cost me a job?

Interestingly, when I was adding items to my WishList, I wasn’t aware of any themes. Yet, in revisiting the list in its entirety, certain, um, patterns start to emerge. Like: Apparently I’m cheap. Or have a high degree of guilt associated with buying nice things. Because almost every item on my list is accompanied by a comment I wrote along the lines of, “Yes. This is expensive. But it will last forever.”

I especially like one entry for a bracelet, in which I not only point out that it’s expensive, but then also offer tips on how to find it cheaper. “Don’t pay full price! Monitor eBay. Only buy it if you can get a good deal.” I’m not even sure who I’m offering this advice to, because – to my knowledge – I don’t have any WishList followers.

Other observations? I have shampoo and lotion on my list. Is this normal? For people to include toiletries on their WishLists? Maybe I’ll go one step further and start using it to create an online grocery list each week. How fun would it be to visit someone’s WishList and see that they’d like chicken stock, a bag of carrots and detergent?

I could only handle so much self-analysis, so I decided to look for some odd items on Amazon that I could’ve included on my list but didn’t, to make myself feel better. And I learned a few things…

  • Did you know you can buy Cremation Urns (and corresponding necklaces that allow you to wear your loved one’s ashes) on Amazon? Per the reviews, they are quite a good deal. I feel sorry for the people who have had to buy so many urns they  now comparative shop for them.
  • When you search “Adult Diapers” on Amazon, the most common item in your search results is “neoprene lunch totes.” Is this some kind of well-kept senior secret? Those would-be retirees aren’t bringing their lunch to work, they’re carrying a disposable toilet with them? Smart.
  • We’ve all seen “wall art” – those images and words that people apply to their walls for a graphic effect. This by far has to be the most bizarre image I’ve seen. I think it will look fantastic right over my bed. No, seriously – in what context was this invented, and does anyone ever buy it?
  • You can buy a 12-pack of fake mustaches for under $10. I’m tempted to add them to my WishList just to leave someone scratching their head when they think they have me figured out.
  • And if you’ve never visited this product to read the customer reviews, you must. It is the best free comedy you can find on a major e-tailer. This is my best guess regarding their market segmentation for this product:

Pie Chart showing Amazon sales of infamous wolf shirt
What does YOUR WishList say about you? Other than that your middle name should be Greedy McGreederson for expecting people to give you gifts?