This ad popped up after I sent an email from my Yahoo account today.
Question for you: What is the FIRST thought you have when looking at it?
If you’re anything like me, your thought sequence was something like this:
Holy shit! Why is there a serial killer in my email?
Wait. Is that Jesus?
<Skimmed headline>
Huh? What does this guy have to do with me going back to school?
Hold on… are we supposed to infer that people who make less than $45k look like this?
In any event, I can’t imagine that this ad correlates to a strong response rate. It seems to me, they’ve gone for a pretty specific audience. Unless, of course, Jesus, a serial killer, or college drop-outs who smoke a ton of weed are interested in going back to school. In which case: well done, Degrees.ClassesUSA.com!
(And yes, apparently it was *somewhat* effective, because I clicked through to see who the sponsor was.)
pithypants 
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